If search engines detect problems with a website’s information security, they may lower the search engine visibility of that site or even drop such a site completely out of the search results. Also, all kinds of speculation and spamming with search engines may lead to the same end result. When implementing search engine optimization, you should trust honest and high-quality methods. Search engines also store information about the user experience of websites.
If the site is too confusing to use, too slow or problematic in some other way, this usually has a negative effect on the site’s search engine visibility. When planning SEO, it’s important to understand that there is no single function or recipe to make it happen. Good search engine optimization should be thought of as a continuous process, the functionality of which is affected by many things. However, there are a few clear elements whose operation should be paid special attention.
High-quality and targeted content
When the basic elements of the site are in place, decent textual content is the most important prerequisite for good search engine optimization. In a way, it is also the easiest, because if done correctly, its results are also easily verifiable. At this point, however, it should be noted that all kinds of keyword stuffing and excessive adding of text no longer work in the same way as before. If the site doesn’t have any concrete and useful content to offer, you can’t expect it to be found very well in search engines either. This site can probably be found based on the name, but not based on the content, service or product it offers.
The most important thing is that the text content is of sufficient quality and, above all, interesting. Because of this, a certain type of content marketing is an increasingly essential part of good search engine optimization. When they are convinced of the necessity of products or services through this, they can actually buy something. In terms of search engine optimization, this means that good content has attracted traffic to the site from many different sources.
Site reputation and age
This is one such thing that can be difficult to influence, because it is largely based on time and the status created through it. However, it is good to be aware of this, because even if a domain name is old, it does not necessarily mean good search engine visibility. In addition, it is worth noting that the site’s reputation in the eyes of search engines can also be negatively affected. If the site shows suspicious activity or users don’t like it for some reason, it may take time to fix it.