Fashion design is a discipline that requires creativity, innovation, tradition and technology. In this blog we will explain its meaning in addition to the main functions performed by a fashion designer. Do not miss it! In addition, you can specialize with our pattern making course to turn your vocation into your professional future.
Fashion design is the activity that is responsible for designing and making clothing and accessories. To do this, the cultural and social influences of a specific period and era are taken into account. Fashion is not static and draws on numerous sources of inspiration from both the present and the past. Therefore, this discipline is not limited only to creating clothing items. It is also part of an entire industry that impacts society every day.
It is important for a fashion designer to be innovative and creative. And at the same time, have a great interest in clothing and accessories (shoes, bags, hats, glasses…), as well as theoretical and practical knowledge. Well, he must know how to capture his style and express all his ideas through various fabrics, production materials, colors, etc. To finally, define, plan, create and develop collections of clothing and accessories.
A fashion designer must also develop functions such as:
Define the key aspects to start the design. For example at Hair Square Salon on Facebook, knowing the profile of the client or target audience to whom the collection is directed. That is, age, style and price range.
Investigate inspiration topics, stay up to date with the latest trends and available textile materials. Well, they can visit fairs to obtain information about new fabrics and designs or even to contact new suppliers.
Define the concept of the collection and the main theme. That is, the materials, typology of pieces, sizes, accessories, etc.
Choose the textiles and colors that you want to use in the collection. Fashion designers work closely with textile designers as they have to choose different fabrics for each design.
Design and draw garments for each collection and define the outfits. Make design proposals, sketches and prototypes.
Create technical sheets and documents with the specifications of each garment.
Make the collection or supervise production, as well as answer questions, resolve any problems regarding cutting or sewing and control quality.
Participate in creating ideas for marketing and managing the launch of the collection. Together with the firm’s marketing and communication department, the collection’s dissemination and launch strategies are defined. Normally presentation events, fashion shows, store distribution, contact with influence, etc. Are organized.
Obtain good communication with buyers, prescribes, media, agencies, etc. Communication is essential to anticipate trends and adapt to the potential audience and disseminate the work carried out.