To know the concept of fashion trend, it must be understood that at least twice a year our attention is directed towards the fashion week shows, with one main objective to see how each designer interpreted and expressed the main fashion trends. That, soon, will be in the shop windows, on social networks and in our wardrobe. What most do not know is that, in reality, the looks presented by the main brands at fashion weeks are confirmations of trends already anticipated, and that they have even been moving the fashion world for a longer time.
Trend studies are a very important part of the fashion cycle. Understanding consumer behavior and what they crave allows us to predict what will shape their consumption in the future, opening many opportunities for the fashion industry as a whole. To better understand the way in which this consumption forecast influences the entire clothing production chain, we created a special post explaining what fashion trends actually are, and the advantages of using them as tools in the making of clothes.
What is a fashion trend?
Fashion trend is the forecast of consumption of a certain concept or product at https://hairsquare.in/, by a significant number of people, in a period of time that is usually short. We are referring to colors that will stand out, models, fabrics, textures, prints that will be more popular in summer, winter or for more seasons. In short, fashion products that we tend to consume, even if not consciously.
Almost everything that is on the rise today in the world of fashion and among consumers, was already foreseen in advance, as a fashion and general consumer trend. But how does this happen?
How do fashion trends emerge?
A fashion trend is not born or dies out of nowhere. What we see as a trend, superficially, is precisely its rise and the confirmation of the deep studies on human behavior and the social context that led to the prediction of that trend. To understand the emergence of a trend until its rise in the form of a widely consumed product, it is important to know how to differentiate two basic concepts: macro-trends and micro-trends.
By influencing the future of society as a whole, and the directions it will take in the economy, culture and politics, such aspects end up directly impacting the consumption habits of individuals, turning the study of macro-trends into something extremely relevant to any business.