A digital presence is a must for most companies today, regardless of whether you sell products via your website or not. A website is also a prerequisite for being able to market on google, Instagram or Facebook. And this type of digital marketing is the (without competition) most dominant type of marketing today. More on this in the section on marketing later.
A mentor can help you bypass the most common rookie mistakes and avoid the most critical pitfalls, so that your business survives the critical first year. The mentor you are looking for must of course have extensive experience in business and be genuinely interested in helping you and your company. Now you get serious use of your target group analysis that you did in connection with the business plan. You have also budgeted for the marketing.
Your website is in place. The next step is to research the keyword market. On which words and to what extent should you advertise on google ? Should you do it yourself or hire an agency? Also investigate whether, and if so how and where, you should advertise in social media. Choose one or two social channels that you do really well rather than all of them if you judge that it will take up too many resources.
Solve accounting and reporting
When you run your own business, you are legally obliged to keep records. Bookkeeping involves recording various events such as purchases and sales. As a self-employed person, you are always responsible for the accounting and finances, even if you hire an accounting consultant to handle the ongoing bookkeeping and declaration.
Do everything yourself
With many of today’s modern bookkeeping programs, you don’t need to know everything about bookkeeping to be successful if you choose to do the bookkeeping yourself. To make the work easier and learn the basics, it can be smart to take a course in bookkeeping. But most people who dream of starting their own business don’t dream of spending valuable time on bookkeeping. The solution is to cooperate with an accounting firm.
In most cases, you can choose how much you want to do and how much you want the accounting consultant to do. Perhaps you manage invoicing and ongoing accounting yourself but get help when needed and declaration, or you would prefer to avoid all the work with accounting and let the consultant do everything. In addition, the accounting firm can contribute more than just managing your bookkeeping, among other things, the accounting consultant can give you advice and tips on business development for your company.